If you ever have visited Rodeo Drive in Beverly Hills, you will find many “small” boutique shops, doing exceptionally well. Wal-Mart is a big store. But the niche Wal-Mart caters to vs. the niche that boutiques on Rodeo Drive cater to is entirely different.
There is a store in New York called Bargains for Millionaires. This store is quite small compared to Macy’s which covers three city blocks. And yet, this little store with only 1200 to 1500 square feet is thriving. People flow out the doors, I’m sure, buying expensive shoes and handbags. This is instructive because in business, and in social circles, the word “small” is often synonymous with a more personal, greater attention to detail, and a higher quality experience.
I have a confession to make, I simply do not sell 100-200 homes a year like some real estate teams. It simply is not a goal of mine. I have no interest in operating a “swine farm” where clients are herded like cattle. I am much more interested in results, attention to detail, clients experience and maximizing profit, in strict accord to my client’s goals. I am an admitted control freak. I demand excellence, which means, to operate my business as I envision not as some corporate dictate tells me to. Therefore, I do not have 15 team members “to do” all the work for me. When you’re accepted as a client of mine, should we “click”, you get me and only me. That means I will actually call you back, I will be at inspections, I will be at the closing. Unlike most agents, I prefer to see my real estate business as a small “boutique” shop for an elite few (not the masses). My goal is simple, to create a more personal, greater attention to detail and higher quality experience for my clients.