Robert Ratliff, Team Leader

RE/MAX BENCHMARK REALTY

Robert Ratliff, Team Leader

RE/MAX BENCHMARK REALTY

3900 S Hualapai Wy Ste 200, Las Vegas, NV 89147
License #: 62401

Top Las Vegas RE/MAX Realtor

As with most things, the Internet has changed the way people do business. Today's Real Estate Market is no exception. Before the Internet, Real Estate Agents relied upon Open Houses, Yard Signs, flyers and newspaper ads to sell their properties; however, modern technology has made these antiquated marketing strategies ineffective and obsolete. Technology has changed everything, especially the way Buyers search for homes.

According to the National Association of Realtors, (NAR) over 90% of homebuyers begin their home search online, visiting sites such as Realtor.com, Zillow, Redfin, Homes.com and Trulia. Today's internet savvy Buyers are NOT driving around random neighborhoods looking at “Open Houses” or "For Sale" signs. Instead, they are searching the internet from the comfort of their homes, using laptop computers, iPhones, iPads, tablets, etc. Since the majority of homebuyers are online, one fact is certain: If you wish to market your home to the largest pool of eligible Buyers, then your home needs to be advertised on the Internet. Nevertheless, why are there so many “Open House” signs visible as you drive through local neighborhoods each weekend? Have you noticed it’s usually the same agents doing “Open Houses” week after week? (usually for the same homes?) Maybe these homes would sell faster (and for more $$$) if the listing agent knew how to advertise them online. The sad truth is many Brokers have failed to keep up with the times. Some Sellers make the decision to hire an agent simply because the agent is a "relative" or "friend of a friend," This does not usually result in the best outcome for Sellers. When selling your most valuable asset, it pays to work with the very best Seller representation in the industry...not someone who's playing "Part-Time Realtor."

Many believe that Real Estate agents are "all the same," however; this couldn't be further from the truth. Hiring an agent who relies on Open Houses as their primary marketing strategy is like hiring an accountant who still uses a "Slide-Rule" to do your taxes...or a Secretary who still uses a typewriter. As with any other profession, there are those who have embraced and mastered technology, while others struggle to keep up with the times. Additionally, the majority of people who buy homes in Las Vegas are from out of state. How is an Open House going to attract a Buyer from Canada, New York or Hawaii searching for homes online?

Ratliff Realty Group with RE/MAX understands the importance of technology. They are considered industry leaders with online marketing and they understand the importance of using the Internet to sell homes. By using mobile technology, top-notch professional photography, home staging strategies and innovative internet marketing, their listings receive more than ten times the exposure as agents who rely on outdated marketing methods. Additionally, Ratliff Realty Group with RE/MAX listings feature cutting-edge virtual tours. A quality virtual tour is like having an online Open House 24 Hours a day…7 days a week. Ratliff Realty Group with RE/MAX listings are uploaded to virtually every major Real Estate web site. When you hire Ratliff Realty Group with RE/MAX, your home WILL be exposed to the largest possible pool of eligible Buyers, in the local, national and global arenas.

Read More

Experience At Your Finger Tips

Robert Ratliff, Team Leader

Certifications


  • SFR: SFR- Short Sales and Foreclosure Resource

Skills


Languages:
ENGL
Specialties:
AUC, BB, CON, DL, FP, HP, INT, INV, LP, MIL, NEW, OTHR, PM, RA, RELO, RENT, SC, SS

Get Connected

View More Activity