RE/MAX Launches Innovative Social Media Technology

BombBomb Social Prompt for RE/MAX Aims to Improve Reach, Increase Brand Consistency and Generate Online Conversations
December 07, 2017
DENVER – RE/MAX, LLC, the world’s most productive real estate network*, has announced a new way for agents and brokers to effortlessly manage social media marketing initiatives while connecting with their clients online. Colorado-based digital marketing company BombBomb offers Social Prompt for RE/MAX, a free social media marketing technology for RE/MAX affiliates.

“Our network of affiliates are known for continually pushing themselves to excel in all aspects of their businesses, so it’s no surprise they want to elevate their social media presence in 2017 and beyond,” said Pete Crowe, RE/MAX Senior Vice President of Communications and Marketing. “Whether you’re a top producer or aspiring to be one, BombBomb’s new social media technology will support every agent in our network who is looking for ways to work smarter and connect with consumers in the digital space.”

RE/MAX worked with BombBomb who created Social Prompt to expand reach and empower affiliates with the necessary technology to align their personal brands with the national RE/MAX brand. To make the most of the vast opportunity social media presents, affiliates can now rely on timely, consistent and brand-aligned posts from RE/MAX that are ready to be shared with their Facebook communities.

“We’re excited to introduce a social media platform that provides posts to consumers and agents and, upon review, automatically posts on behalf of the RE/MAX affiliate— saving them time and resources,” said Steve Pacinelli, BombBomb Chief Marketing Officer. “Think of it as a complimentary social media assistant. It’s free, requires little to no effort, keeps agents and brokers in control of every post and starts new conversations with customized landing pages.”

According to a recent survey, 59 percent of RE/MAX agents want additional social media promotion support and 41 percent want additional client relationship management software support**. RE/MAX worked with BombBomb to create a Social Prompt for RE/MAX to expand reach and empower affiliates with the necessary technology to align their personal brands with that of the number one name in real estate, RE/MAX.

“As a network, the most authentic voice we have is the voice of our agents,” says Brad Whitehouse, co-owner of RE/MAX Professionals, a multi-office brokerage in the Denver area. “BombBomb Social Prompt takes the exciting content that RE/MAX creates at the national level and delivers it to our consumers and recruits through the voice of our agents.”

BombBomb’s Social Prompt technology provides a variety of content including recruiting and retention pieces to expand an affiliate’s network, applicable national housing trends and timely posts that promote the brand in trending conversations online. RE/MAX affiliates are alerted when a new Facebook post is ready to go live and can choose to either edit the message or allow the platform to post the suggested text automatically on their individual Facebook pages.

With a presence in over 100 countries and territories, the RE/MAX network’s global footprint is unmatched by any other real estate brand.  Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides, and more than 115,000 agents worldwide are a part of the RE/MAX network.
 
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About the RE/MAX Network: 
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children’s Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.

About BombBomb:
BombBomb makes it easy to build trust, convert leads, and generate referrals through simple videos in emails, text messages, and social media. Ranked #665 on the Inc 5000, the software company was founded in 2006 and is headquartered in downtown Colorado Springs, Colorado. To learn more visit www.bombbomb.com or email Steve Pacinelli at [email protected].

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