RE/MAX Focused on Competitive Innovation

New EVP Pete Crowe and Team Will Upgrade Product Strategy and Delivery
December 21, 2017
DENVER – RE/MAX announces a new team – and executive vice president (EVP) position – focused on critical innovations tied to product enhancements, growth, operational efficiency, competitive insights, future trends and the customer experience. 
Former Senior Vice President Pete Crowe has been promoted to EVP to lead a new business and product strategy team focused on innovation, corporate strategy, product research and competitive intelligence.
“Today’s ultra-competitive real estate landscape makes it essential to find new ways to help brokers and agents serve buyers and sellers — innovation is a must,” said Co-CEO Adam Contos. “Pete Crowe is a visionary, a bold leader and a very strategic thinker. He's the ideal person to guide this exciting move forward."
Crowe joined RE/MAX in 2013 prior to the initial public offering of RE/MAX Holdings stock on the New York Stock Exchange. As vice president of investor relations, he focused initially on educating the investment community about the brand and its many competitive advantages.
For the past two years, Crowe led the marketing, communications and events teams at RE/MAX World Headquarters in Denver. He drove multiple major initiatives such as the RE/MAX brand refresh, the launch of the Motto Mortgage brand, the company's aggressive shifts in digital marketing, and the positioning of competitive intelligence as a resource for recruiting and retention.
“Pete is one of the talented leaders building the future of this company,” added Contos. “We have a deep, dynamic officer group and a strong-as-ever commitment to our brokers, our agents and the consumers they serve."
While Crowe’s new role is focused on innovation, his team will provide insight on how RE/MAX can evolve strategically and operate more efficiently while providing best-in-class value and services to the global network.
“I have the great fortune of working for an industry icon – Dave Liniger – and one of the premier real estate brands in the world,” said Crowe. “I believe in this company and its success — it’s why I’m so excited to lead this new team in a direction that enables RE/MAX to stay one step ahead of the competition.” 
Abby Lee, Vice President, Marketing and Media Strategies, who partnered with Crowe to lead the marketing, communications, PR and social media groups at RE/MAX World Headquarters, will continue to provide strategic direction to these departments.  
Read RE/MAX Executive Vice President, Business and Product Strategy Pete Crowe’s biography.

About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children’s Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit For the latest news about RE/MAX, please visit

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