DENVER – A respected consumer survey by Marketing magazine shows Canadians know and trust the RE/MAX brand. Results from the Marketing/Leger “Corporate Reputation Survey” were based on responses from 2,100 Canadian consumers, assessing 234 companies in 36 industries. The survey appears in the magazine’s May edition and ranked RE/MAX #28 - the top real estate brand - ahead of other trusted companies such as Apple, Amazon, Walmart, Facebook and McDonald’s.
“It’s an honor to be recognized by consumers as a top company, one that they trust to help them with their families’ biggest investment - buying or selling a home,” said Dave Liniger, RE/MAX Chairman and Co-Founder. “Our agents offer professional and caring customer service. There’s no better satisfaction in knowing that the hard work you do every day can make a real difference in someone’s life.”
The survey found that reputation and trust are inseparable when looking at the complex relationship between consumers and brands. At least 70% of consumers said that the role of the front line brand representative is very important to shaping impressions about the brand.
RE/MAX agents are among the highest-producing agents in the industry. In the 2014 REAL Trends Canadian 250 report, RE/MAX outperformed all competitors as it has every year since the annual survey’s debut in 2010. Based on 2013 production numbers, RE/MAX placed 158 brokerages in the top 250, the closest competitor qualified only 27. RE/MAX also led all franchises in transaction ends per agent.
The “Corporate Reputation Survey” also showed that more than half of the consumers who were asked said knowing that a brand supports local causes is very important. And, 84% said it was important that the brand demonstrated shared values with consumers.
Since 1992, RE/MAX has been the exclusive real estate partner of Children’s Miracle Network Hospitals. In the U.S. and Canada, RE/MAX agents raised $8.2 million to help sick and injured children and their families. The total amount raised by RE/MAX agents over the 22-year affiliation is $130 million.
The Marketing magazine survey mirrors the results of a recent study* showing RE/MAX is the most recognized name in Canadian real estate, as nearly 98% of homebuyers and sellers know of RE/MAX. The study also demonstrated that RE/MAX is the brand that the most buyers and sellers would recommend.
With a presence of over 18,500 agents and 700 offices throughout Canada, RE/MAX offers homebuyers and sellers the experience and knowledge of the most trusted professionals in the real estate industry.
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