RE/MAX Names Top Real Estate Coach And Recruiter to Executive Team

by Andrew Gmerek
September 24, 2012


Vice President, Franchise and Business Solutions,
Kathy Baker

Cory Jo Vasquez
Sr. Public Relations Manager
P: (303) 796-3667
E: [email protected]

DENVER, CO – Kathy Baker, a well-know real estate coach and recruiter, and the former owner of top-ranking RE/MAX United in North Carolina, has been named Vice President of Franchise and Business Solutions for RE/MAX, LLC.

In her new role, Baker will be responsible for the U.S. RE/MAX franchise sales team and for a team of regional business coaches who liaison with RE/MAX offices and provide business support and coaching. So far in 2012, the Denver- based global franchisor has added 443 franchises, up 7% from 2011.

"Priority one is to support our offices and help them grow by recruiting top- producing agents who in turn provide the best customer service to buyers and sellers," said Margaret Kelly, CEO of RE/MAX. "Kathy has a reputation for a no-nonsense approach to real estate, fail-proof recruiting strategies and coaching that leads to success. She's a fantastic addition to our headquarters family and will be another resource to help us continue our global growth."

Baker began her successful real estate sales career in 1989 and became the first member to join RE/MAX United when it opened in Raleigh, NC. But she soon became an accomplished recruiter and coach, helping the office to become one of the Top 100 Firms in the U.S. In 2001, she partnered with another popular real estate coach, Judy LaDeur, and began consulting and professional speaking. More recently, she joined RE/MAX University (RU), the award-winning educational arm of RE/MAX, LLC, as a consultant and trainer.

Baker will continue to assist RE/MAX University but will take on the leadership role of developing franchise sales and business coaching programs – including agent recruiting and retention.

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