RE/MAX Launches National Social Campaign

September 16, 2013
by Andrew Gmerek

 

Photo:
RE/MAX
Executive Vice President,
Global Communications
and Branding
Mike Ryan


Hi-Res Photo

Contact:
Kristen McCloy
Sr. Public Relations
RE/MAX, LLC.
P: (303) 796-3662
E: kmccloy@remax.com

DENVER - Today, RE/MAX kicks off its new social media campaign, “My Perfect Fit.” Inspired by the RE/MAX national ad campaign For All the Things That Move You®, consumers are asked to embrace the art of storytelling by sharing what makes their home the “perfect fit,” with a chance to win weekly prizes and ultimately a $10,000 cash grand prize.

This six-week multiplatform campaign encourages consumers to look beyond the walls of their homes and share what makes it ideal for them - whether it’s how the backyard is just right for a family camp-out, or the quirky nerd cave that is home to the next George Lucas.

“Each year, RE/MAX agents help hundreds of thousands of families buy and sell homes,” said Mike Ryan, Executive Vice President, Global Communications and Branding, RE/MAX, LLC. “Every family is looking for something unique, something that makes a particular home ideal for them - and those are the stories we hope everyone will share.”

Now through Oct. 20, participants can submit a story, photo or video on the contest website, myperfectfit.remax.com. Participants are also encouraged to promote their entry across social platforms, including Facebook, Twitter and Instagram, using #myperfectfit.

On the heels of last year’s successful social media campaign, RE/MAX has broadened the area of entry to Canadian consumers as well.

“Expanding this campaign to Canada, where RE/MAX has enjoyed superior market share for many years, will give us a better understanding of a much larger group of homebuyers and sellers,” Ryan said.

One winner will be chosen each week for the first five weeks, receiving a $500 Apple® gift card. The final week, a grand-prize winner will be selected, receiving a $10,000 cash prize.

“My Perfect Fit” also allows each participant to show their support for sick and injured children. For each story submitted, RE/MAX will donate $1, up to $8,000, to its longtime charity partner Children’s Miracle Network Hospitals®.

For detailed information about the “My Perfect Fit” campaign, visit the contest website, myperfectfit.remax.com.

For more information, please visit www.joinremax.com.


 


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