RE/MAX Celebrates the 35th Anniversary of Its Iconic Hot Air Balloon

October 22, 2013
by Andrew Gmerek

 

Photo:
RE/MAX
Vice President Brand Marketing and Advertising,
Abby Lee

Contact:
Shaun White
Vice President Public Relations
RE/MAX, LLC.
P: (303) 796-3405
E: shaunwhite@remax.com

DENVER – The RE/MAX Hot Air Balloon, one of the most recognized real estate logos, is commemorating its 35th anniversary this month with celebratory balloon flights around the world.

The familiar red, white and blue RE/MAX Hot Air Balloon made its debut at the Albuquerque International Balloon Fiesta in 1978, when a RE/MAX Region Owner based in Albuquerque thought of putting RE/MAX in the sky. Soon after, the balloon was featured in the first RE/MAX advertising campaign on television, and was quickly adopted as the official company logo, appearing with the slogan, “Above the Crowd®.”

While RE/MAX grew as a company, so did the RE/MAX balloon fleet, and by 1985 there were approximately 48 RE/MAX Hot Air Balloons in the U.S. and Canada. Today, it’s recognized as the largest corporate hot air balloon fleet in the world with 108 balloons in 26 countries on six continents.



“The RE/MAX Hot Air Balloon is an integral part of our company’s storied history and has played a significant role in RE/MAX becoming the No. 1 name in real estate. We’re thrilled to see the many celebrations of its 35th anniversary during the entire month of October,” said Abby Lee, Vice President, Brand Marketing and Advertising.

The RE/MAX Hot Air Balloon recently returned to the Albuquerque International Balloon Fiesta earlier this month. And this past weekend, it appeared at the Carolina BalloonFest in Statesville, N.C., where the first RE/MAX Balloon was manufactured.

RE/MAX Balloons are part of many community-centered events, including flyovers at festivals, night glows, school programs, charity fundraisers, RE/MAX office grand openings, parades, music/art festivals and more. RE/MAX Balloons continue to increase the brand’s visibility, and also bring joy and entertainment to communities around the world.

In 1992, RE/MAX became a supporter of Children’s Miracle Network, which also uses a hot air balloon for its logo. The co-branding of the two organizations features both balloons and creates awareness for the partnership that has raised more than $123 million for sick and injured children.



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