New RE/MAX Marketing Platform Wins Achievement Award

March 12, 2013
by Andrew Gmerek


Vice President,
Brand Marketing and Advertising,
Abby Lee

Ronda Scholting,
Public Relations Manager
P: (303) 796-3504


(Denver, CO) – RE/MAX LLC, a global leader in real estate, has been recognized with the Marketing Achievement Award from the Real Estate Marketing Insider for the company's "Design Center" platform. The award is given each quarter for improvement or innovation in the art of real estate marketing. This month, RE/MAX launched an updated version of "Design Center," created by Imprev. The new platform features a more intuitive user interface, and offers agents and offices more enhanced marketing capabilities.

"Since Design Center first debuted in 2006, our agents have had access to state-of-the-art marketing tools," said Abby Lee, RE/MAX Vice President, Brand Marketing and Advertising. "The new platform makes it even easier for them to grow their business through improved visibility with home buyers and sellers. It's just one of the no cost tools that RE/MAX provides our network."

The new Design Center allows agents to create and distribute professional marketing materials, both digitally and via snail mail. Agents can post their material on the internet to a number of websites and aggregators, remotely print paper materials, such as postcards, flyers and brochures, and also measure the impact of email or online campaigns. The redesigned platform also helps agents streamline their business and allows them to be more accessible to their clients.

One feature of the new platform is the opportunity to take advantage of premium marketing resources. For a small fee, agents can obtain websites for single properties; design video tours; and allow access to other professionally designed marketing materials.

The many tools made available through the RE/MAX network enable its agents to continue to perform at the top of the industry. In the U.S. in 2012, with the housing recovery underway, RE/MAX agents were involved with nearly 840,000 transaction sides, an increase of 12% over 2011. The company's 2012 sales volume was $165 billion, up 18%, and, most importantly, individual productivity within the RE/MAX network rose 15% to an average of 16.3 transaction sides per agent.

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