Serene Smith - Chief Operating Officer

Primary responsibilities:

Serene Smith provides strategic direction and oversight for a wide range of departments at RE/MAX World Headquarters including IT, HR, Business Development (Franchise Sales), Brand Marketing, Communications, Events, Media Strategies and Public Relations. She oversees the corporate officers who head those departments, and is ultimately responsible for maximizing the effectiveness of all operations within the groups. 

RE/MAX career:

Serene joined RE/MAX in 2006 as the Senior Manager of Internal Audit. She was later promoted to Operational Controller in 2009. In 2010, Smith was promoted to Vice President, Operational Controller. She was promoted to Vice President, Financial Planning & Analysis in June 2014. In January 2016, she was promoted as a Senior officer and took on additional responsibilities.She was named COO in May 2017.


Serene grew up on a dairy farm in southeastern Minnesota with her parents and three brothers. She graduated from Iowa State University with a Bachelor of Science degree in Accounting.

Prior to joining RE/MAX, Serene was the Director of Internal Audit for Dividend Capital Trust, a REIT in Denver. She also served as a manager for Protiviti, a risk-consulting firm, specializing in internal audit. Serene began her career with Arthur Andersen in Minneapolis as an auditor, and then transferred with the firm to Denver, Colo., to become a part of their Business Process Risk Consulting practice.


Serene lives in Parker, Colo., with her husband, Daryn, and their two children.

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