Director and Officer Biographies
Abby Lee
Vice President, Brand Marketing and Sponsorships
RE/MAX International, Inc.
Abby Lee joined RE/MAX International in 1998 as a Media Buyer/Planner. In 2002, she was promoted to Manager, Regional Advertising, and earned her way to Senior Manager, Brand Advertising, in 2003. In 2007, she was promoted to Director, Regional Marketing.
In 2009, Lee was named Vice President, Brand Marketing and Sponsorships. She is responsible for managing one of the most recognized brands in the world - RE/MAX, with its trademark red-over-white-over-blue colors and renowned hot air balloon. She oversees the creation of all aspects of the brand, including graphic design and marketing. She also manages the RE/MAX Balloon program and The RE/MAX Collection, the company’s luxury residential real estate brand.
Lee also manages the regional marketing team that initiates and implements media and marketing campaigns in more than 100 U.S. markets, including national and local sponsorships. And Lee oversees the RE/MAX network’s philanthropic efforts and national partnerships with Children’s Miracle Network and Susan G. Komen for the Cure.
Lee came to RE/MAX with more than six years of advertising and public relations experience, having worked in the public affairs office at the National Endowment for the Arts and as an Assistant Media Buyer/Coordinator for Western International Media Corp. (now Initiative). Lee later became a National Trainer and Broadcast Negotiator, working with high-profile clients such as Home Depot, Walt Disney Resorts, Albertsons and Jenny Craig.
A graduate of Denison University in Granville, Ohio, Lee majored in art history with a minor in sociology/anthropology. She was a member of Delta Delta Delta sorority and the sociology/anthropology and art history honor societies.
Lee holds a broker associate license in Colorado and is a third-generation REALTOR®. She and her husband, Bren, have two children, Eliza and Hayden. Lee enjoys playing tennis, cooking and spending time with her family.