2007 Press Releases
RE/MAX Ranked in Top 25 by Hispanic Enterprise Magazine
Real Estate Franchisor Recognized for Offering Franchise Opportunities
(Denver, Colo., September 20, 2007) - RE/MAX International is included among the Top 25 franchise opportunities recently announced by Hispanic Enterprise magazine. RE/MAX, which has more than 6,500 affiliated offices worldwide, was the only real estate franchise network listed in the survey.
Hispanic Enterprise, formerly Hispanic Trends, is published by Editorial Televisa, in conjunction with the United States Hispanic Chamber of Commerce.
"Each and every one of the companies listed here as a Top 25 franchise has made a corporate commitment to recruit prospective franchisees from the Hispanic community over the past several years," Hispanic Enterprise magazine said in introducing this year's honorees. "This commitment is not based on altruism; it is based on sound economics. The companies noted here represent exceptional opportunities for prospective franchisees and have demonstrated a commitment to properly training and supporting you once you become a franchisee."
"About half of Hispanic household heads are homeowners, compared to about 75% in the Anglo community, and Hispanics will make up 40 percent of first-time buyers over the next 20 years," said Ricardo Cardenas, a vice president at RE/MAX International. "It's crucial to reach out to that market. There are a variety of ways we provide support to our franchise owners and sales associates, who specialize in the Hispanic market. RE/MAX University, for example, a multi-media education and training system, offers a number of programs in Spanish, and will soon provide specific courses on reaching the Hispanic market. Our web site has a remax.com en español link, which opens up a large portion of the content in Spanish."
Cardenas added that nearly 11,000 RE/MAX sales associates speak Spanish.
Earlier this year, RE/MAX was recognized as the number one real estate franchise in Entrepreneur magazine's 28th Annual Franchise 500. As a result of an innovative employment program, Operation RE/MAX, specifically directed at military personnel and their spouses, RE/MAX was also honored as the country's third most military-spouse-friendly employer in an annual survey conducted by Military Spouse magazine.
For further information on the Hispanic Enterprise Top 25 Franchise survey, visit hispaniconline.com.