RE/MAX Advertising
Impressive Facts
In 2008, the RE/MAX network's collective brand marketing impressions are projected to reach 15 billion.
For the past six years, RE/MAX has held the dominant share of real estate
advertising impressions on U.S. television among adults 25-54.
Offices and agents can purchase ads and customize them with personalized contact information.
In addition to advertising placed by individual RE/MAX Sales Associates, large-scale advertising is produced by RE/MAX regions and by RE/MAX International. RE/MAX launched its first national television advertising campaign in 1999. Today, it advertises across North America on television, radio, the Internet in popular print publications, and via events and sponsorships.
National advertising campaigns are financed through Sales Associates' contributions to the RE/MAX International Creative and Promotional Fund. The campaigns provide RE/MAX Affiliates with a unified advertising theme that can be used anywhere in the system.
Promotional packages in the multimedia campaigns include television and radio commercials, ad slicks, farming brochures, and other tools to aid Affiliates in their marketing and recruiting efforts. The RE/MAX International Creative and Promotional Fund advertises its materials in a printed catalog, and many of the items are available on RE/MAX Mainstreet.
Group advertising is designed to promote the quality of RE/MAX Sales Associates to the public: It all adds up to more global exposure and countless billions of personal promotion impressions worldwide.
In addition, RE/MAX has received widespread publicity through articles in major publications, from Entrepreneur and Success magazines to The Financial Times and The Wall Street Journal.
Advertising Age magazine listed RE/MAX among the top 200 megabrands in the United States based on advertising spending in the first half of 2004.
