Beats me. When you consider that the area of Long Branch generally called West End is located in the southeast part of town, it's hard to understand how it got it's name. I took some time and looked at maps of the area dating back to the late 1800's and early 1900's. At that time the West End section consisted mostly of larger estates. On one of the maps was something called Westen Stables. Could that be the origin of the name? If anyone out there knows for sure, I would be interested in knowing the answer.