Photo:
RE/MAX
Executive Vice President,
Global Communications
and Branding
Mike Ryan


Hi-Res Photo

Contact:
Kristen McCloy
Sr. Public Relations
RE/MAX, LLC.
P: (303) 796-3662
E: kmccloy@remax.com

DENVER - Today, RE/MAX kicks off its new social media campaign, “My Perfect Fit.” Inspired by the RE/MAX national ad campaign For All the Things That Move You®, consumers are asked to embrace the art of storytelling by sharing what makes their home the “perfect fit,” with a chance to win weekly prizes and ultimately a $10,000 cash grand prize.

This six-week multiplatform campaign encourages consumers to look beyond the walls of their homes and share what makes it ideal for them - whether it’s how the backyard is just right for a family camp-out, or the quirky nerd cave that is home to the next George Lucas.

“Each year, RE/MAX agents help hundreds of thousands of families buy and sell homes,” said Mike Ryan, Executive Vice President, Global Communications and Branding, RE/MAX, LLC. “Every family is looking for something unique, something that makes a particular home ideal for them - and those are the stories we hope everyone will share.”

Now through Oct. 20, participants can submit a story, photo or video on the contest website, myperfectfit.remax.com. Participants are also encouraged to promote their entry across social platforms, including Facebook, Twitter and Instagram, using #myperfectfit.

On the heels of last year’s successful social media campaign, RE/MAX has broadened the area of entry to Canadian consumers as well.

“Expanding this campaign to Canada, where RE/MAX has enjoyed superior market share for many years, will give us a better understanding of a much larger group of homebuyers and sellers,” Ryan said.

One winner will be chosen each week for the first five weeks, receiving a $500 Apple® gift card. The final week, a grand-prize winner will be selected, receiving a $10,000 cash prize.

“My Perfect Fit” also allows each participant to show their support for sick and injured children. For each story submitted, RE/MAX will donate $1, up to $8,000, to its longtime charity partner Children’s Miracle Network Hospitals®.

For detailed information about the “My Perfect Fit” campaign, visit the contest website, myperfectfit.remax.com.

For more information, please visit www.joinremax.com.


 

Key Public Relations Contacts
Hilary Nixon
Sr. Public Relations Specialist
(303) 796-3570
Jason Lindaman
Sr. Public Relations Manager
(303) 224-5451
Kristen McCloy
Public Relations Coordinator
(303) 796-3662
Ronda Scholting
Public Relations Manager
(303) 796-3504
Shaun White
Vice President, Public Relations
(303) 796-3405
 

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